Apple’s significant impact on the market tends to draw attention from companies that might not have otherwise entered a specific product category—aka “The Apple Effect.”
Magic Leap Gets Half-billion Dollar Boost Ahead of Vision Pro Launch
Saudi Arabia has recently injected more than half a billion dollars into augmented reality company Magic Leap, which it hopes will rival Apple’s Vision Pro mixed reality headset.
Magic Leap Shakes up Leadership with New CEO
Magic Leap, maker of one of the best AR headsets on the market, is making a major change to its leadership with a new CEO that will face the challenge of carving out territory for its transparent AR technology against a growing wave of passthrough AR headsets.
Unicorn AR Startup Magic Leap is Killing Its First Headset Next Year
Magic Leap 1, the AR headset that helped the Plantation, Florida-based startup attract over three billion dollars in funding, will be completely defunct by late next year.
Report: Meta in Talks with Magic Leap for Multiyear AR Headset Tech Deal
A report from the Financial Times maintains Meta is currently in talks with AR headset creator Magic Leap to strike a multiyear deal, which could include intellectual property licensing and contract manufacturing of AR headsets in North America.
Magic Leap 2 Now Supports OpenXR, Strengthening Industry Against Potential Apple Upheaval
Though delayed from its commitment last year, Magic Leap today announced that ML2 now fully supports OpenXR. The timing might have something to do with Apple’s looming entrance into the XR space.