The CEO of Snap Inc, the company behind Snapchat and the Spectacles AR glasses, will take the stage at AWE 2025 in June to highlight the company’s latest developments in AR.
Varjo is Leaning in on Training Sims & Bespoke Integration, ‘Aero’ Likely its First & Last Consumer Headset
Varjo, creator of high-end enterprise MR headsets, dipped its toes into the consumer VR market with the release of the Aero headset back in 2021.
Infinite Reality Acquires Napster for $200M to Create Social Music Platform & Virtual Concerts
Napster. Now there’s a name you haven’t heard in a few years… or more likely decades. Now, immersive web company Infinite Reality announced it’s acquired the brand for $207 million.
Bigscreen Beyond 2 Sold the Equivalent of 6 Months of Beyond 1 Sales in First 24 Hours
Bigscreen Beyond 2 orders flooded in last Thursday at a surprising pace. Now, the PC VR headset maker notes that its next slim and light headset outsold the original in 24 hours by an impressive margin, making its first day or sales equivalent to six months of what it did with Beyond 1.
LG Closes XR Product Division, Instead Focusing on R&D
LG was previously tapped to partner with Meta to advance its XR efforts, however after high-level talks fell through, LG has now confirmed it’s closed its XR product division, instead focusing on long-term research and development.
McDonald’s Japan Launches Official ‘VRChat’ World, Tapping Into Japan’s Massive VTuber Trend
When you think of corporate brand engagement in VR, Meta is typically the prime suspect. In the past, they’ve brokered exclusive deals with Wendy’s for a Horizon Worlds social experience, and KFC for its finger-lickin’ weird escape room.