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You Can Now Donate Blood While Immersed In Mixed Reality

ar, Augmented Reality, Microsoft HoloLens 2, Mixed Reality, News / via vrscout on August 7, 2023

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Nervous around needles? Mixed reality is here to help.

According to America’s Blood Centers, the United States has been suffering from a noticeable lack of blood donors below the age of 30 over the past 10 years; roughly 30% to be more exact.…

How Audi Used AR Tech To Build Its New Concept Car

ar, AR Hardware, Augmented Reality, News / via vrscout on April 20, 2023

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Immersive technology could play a major role in the future of automotive manufacturing.

Earlier this year we reported on the Audi activesphere, a unique concept vehicle featuring a virtual user interface powered by augmented reality (AR) technology.…

McDonald’s Launches AR Lunar New Year Campaign

AI, ar, Artificial Intelligence, Augmented Reality, News / via vrscout on January 15, 2023

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AR filters, NeRF technology, and VR come together for a futuristic McDonald’s AAPI campaign.

As part of its commitment to serving communities and celebrating culture, McDonald’s is celebrating major cultural events such as Lunar New Year, Asian Pacific American Heritage Month, Mid-Autumn Festival, and Diwali.…